Equo has come on board with the National Reining Breeders Classic as a Platinum sponsor and presenter of the Non Pro Finals Reception. The mobile app for both android and iOS devices connects horse owners, trainers and riders with shippers all around the US.

NRBC Secretary-Treasurer Cheryl Cody said, “Equo is a progressive and intelligent company that creates solutions for getting horses hauled. We are thrilled to partner with this innovative group and to have them at the NRBC throughout the show April 16-23. The owners and management are horse people who understand the challenges involved in arranging for safe shipping.”

Indeed, two of the owners are time Olympian rider, Daniel Bluman, and his brother Steven Bluman, CEO of Equo. He said, “Horses have been an integral part of all our lives. Equo began almost three years ago after numerous bad experiences when trying to ship our horses with reliable, safe and fair pricing. This is something that all horse owners have lived and probably currently still live on their daily basis. So, the only options available were to ship your horse and hope for the best or buy yourself a truck and trailer and drive them yourself. But, neither of the two options satisfied our needs; one was too risky and the other one too expensive. That’s when Equo was born.”

Using cutting edge technology, Equo lets users request a ride from any starting point to any destination within the US and Canada and get an instant free quote for their trip. Once the trip is requested, the Equo team connects the user with the most appropriate driver for their needs. Payment is done by credit card using a cutting-edge payment system through the app so there is no hassle for the user to wait for the driver to give them a check or cash and it guarantees payment to the driver. Once the trip has begun, the app has a live tracking feature that allows users to know the exact location of their horse at all times. You can also contact the driver at any time through the app and the driver can contact the user if necessary. When the trip is done, you will receive a notification from the app. It’s that easy and simple!

Palacio is excited to present Equo to the reining world. “Reining is a discipline that has always intrigued us. In our opinion, horsemanship is the most important quality a horse person must have – the path to success in any discipline – and reining riders have horsemanship within them since day one. This is why we believe that reining riders, owners and trainers will enjoy and understand the importance of Equo. We guarantee excellent service for all equine shipping needs as Equo was founded by horsemen and women.”

He adds that NRBC is the perfect entrance point for Equo into the reining world. “It is one of the biggest reining shows in the world with an unbelievable amount of prestige associated with it. Being part of such an event gives Equo important brand recognition and introduces this cutting-edge service to the reining world.”

Cody noted, “We look forward to giving everyone an opportunity to get to know the Equo team -both at their booth at the show and during the Non Pro Finals Reception on Friday, April 21 in the Sponsor pavilion. “

With Equo there is a perfect ride for every occasion:

• Equo Rush: Designed for moments that require immediate action, Equo Rush gives you access to on-demand drivers ready to make emergency travel a smooth experience.
• Equo Planned: For the planners who have scheduled events within weeks or months’ time, Equo planned lets you take full control and schedule rides in advance and plan time frames.
• Equo Pool: You can share a ride with others and still make it on time! Equo Pool rides stay within 100 miles of the original route. This is the best way to get your horse around at a lower cost.

Requesting an Equo ride is very easy! Here is how it works:

• Open the app and create a horse’s profile
• Once created, tell Equo where your horse is, where he/she is going, time range of pick up and the number of horses.
• When requested, you will see your trips on the Your Trips tab as pending requests at the top of the screen while Equo assigns a driver to your trip.
• Once Equo assigns your trip a driver you will see you trips on the upcoming trips tab. You go into this tab and will be able to see all the information on your driver and his/her equipment.
• When ready, press on Accept Fare and enter your payment information (you won’t be charged until trip is finished).
• Your driver will be notified that you have accepted the trip and he will then proceed to pick up your horse. Once picked up the driver will start the trip and you will be able to follow your horse’s trip on the Active Trips tab on Your Trips!
• Once the trip is finished, you will be able to rate your experience with the driver. You will be able to do so by going to your Trip History tab where you can find a summary of your horse’s trip.

Driving with Equo is very easy! Here is how It works:

• Register with Equo through the website www.ridewithequo.com
• Once registered the Equo team will enable you as a driver once all your information checks out.
• Get on the app and update your location to let Equo know where you are.
• Receive trip requests assigned to you depending on your location. You can find these on your Trip Request tab.
• Review and accept the trip request and choose the truck and trailer to be used on your trip.
• Wait for the rider to enter his/her payment information. Equo will notify you when that’s done. You can find your confirmed trips on your Confirmed Trips tab.
• Once the rider enters payment information, pick up the horse(s) and start the trip!
• When started, you will see your active trips on your Active Trips tab.
• When finished, you will see the profit made on your trips on the Completed Trips tab where you will also be able to rate the Rider on your experience. Anyone can download the app either on the Google Play Store or the Apple App Store by searching for Equo. Learn more atwww.ridewithequo.com.